Our JDM car-culture–obsessed Creative Director was thrilled when our partnership with Kodansha resulted in an Initial D style guide celebrating 30 years of the iconic racing and drifting franchise. Inspired by 1990s Japanese car magazines, our creative team developed a cover-style aesthetic that channels raw street energy, bold typography, and meticulous automotive detail—the results truly speak for themselves.

Disclaimer: The images below are an earlier version and not the final approved designs. This protects the final assets while still sharing the creative direction and aesthetic approach.