Minions x Cadbury Lickables
Through Mondelez we were able to incorporate a tie up with Minions over a variety of Cadbury products to help promote both the brands and boost sales during the limited time offer. This included Gems and Lickables products for both online and offline activations.
- 8.5 Million Units Sold Till Date (Gems + Lickables)
- Available Pan India
- 55 Million Minion Toys Produced (Lickables)