Minions x Cadbury Lickables

Through Mondelez we were able to incorporate a tie up with Minions over a variety of Cadbury products to help promote both the brands and boost sales during the limited time offer. This included Gems and Lickables products for both online and offline activations.

Key Metrics

• 8.5 Million Units Sold Till Date (Gems + Lickables)
• Available Pan India
• 55 Million Minion Toys Produced (Lickables)