Game of Thrones x Masaba

During it's peak, Game of Thrones was immensely popular in India, so much so that data revealed we had the biggest fan following in all of Asia. At BWO, we were naturally very excited to work with HBO in developing immersive partnerships for branding opportunities across the country.

We are very proud of our work with Masaba and Fastrack. Not only were they highly successful campaigns, we also were creatively involved in developing some truly unique products under the Game of Thrones banner.

With Masaba it was high end clothing and jewellery accessories. With Fast Track it was stylized sunglasses and bags, along with character inspired watches.

Key Metrics

  • 500+ Designs
  • 700+ SKU's
  • $10MN Retail Value