The Godfather x VAT 69

The The Godfather and Vat 69 integration began with ‘An Offer You can’t Refuse’ for two iconic brands, having withstood the test of time and embody the essence of exclusivity and authenticity. The Godfather pack of Vat 69 was a uniquely designed bottle with an accompanying branded hip flask which penetrated the market with a viral hashtag #AsYouAre. The limited-edition production and campaign were a resounding success.

Key Metrics

• 250,000 bottles sold across the country
• 42% increase in month to month sales
• Deal renewed for almost triple the value