Minions x ONLY

The ONLY X Minion collection was inspired by the joyous world of Minions just in time for the release of Minions: The Rise of Gru. The line offered a colourful range of an organic amalgamation of streetwear and comfort clothing for the quintessential ONLY girl.

The resulting campaign was deep engagement through influencer marketing and celebrity icons i.e. Ananya Pandey, the face of ONLY.